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IA abre a las empresas oportunidades de aprender, innovar y crecer: Rubén Colomer.

AI opens opportunities for companies to learn, innovate and grow: Rubén Colomer

Companies that fail to adapt to this revolution will face multiple risks and will be at a competitive disadvantage in an increasingly innovative market.

Los Cabos, BCS. November 10, 2023. The artificial intelligence is going to change our lives, from the personal to the business sphere, and will revolutionize all sectors, offering opportunities to learn, innovate and grow, he said. Rubén Colomer Flos.

By presenting the conference Application of Artificial Intelligence in the Real Worldin the Summit 2023 Prosperity: A Possible Purposewhich organized Sea of Cortez Forumthe co-founder and partner of Next Tier Ventures said that it is vitally important to know its potential and how we can take advantage of it.

"Artificial intelligence is not only a technological marvel, it is an economic driving force with investments already in the trillions globally. Artificial intelligence is revolutionizing the way we do business, increasing productivity and creating new markets and units," he stressed.

A future that has already arrived

Colomer Flos said that artificial intelligence is showing an annual growth of 50% year over year and it is expected that by 2030, the market for artificial intelligence will be generative artificial intelligence reach one billion U.S. dollars.

"Artificial intelligence is no longer just a trend, but an essential tool for competitiveness. Companies that understand its potential will be at the forefront in their respective markets," he said.

The expert reflected that when the Internet arrived, the change was radical, but artificial intelligence is going to be much more revolutionary and, therefore, organizations that proactively adopt these tools and their applications will be better positioned for the future.

"It is an opportunity to learn, innovate, grow and respond to changing market demands. The artificial intelligence revolution is here, it's time to invest, adapt and learn. Don't wait for the wave of change to overtake you. It is time to act and be part of this new era," he warned.

IA abre a las empresas oportunidades de aprender, innovar y crecer: Rubén Colomer.
Adapt or deal with the consequences

The Spanish speaker predicted that those companies that do not know how to adapt the artificial intelligence will face multiple risks, from loss of market share to more innovative competitors, to reduced operational efficiency due to lack of automation and optimization.

This resistance to change will lead to a perception of obsolescence, resulting in a loss of relevance in an increasingly competitive, dynamic and technology-driven marketplace, he said.

During his presentation, Colomer Flos described examples of the use that is already being made of the artificial intelligence in different sectors, as well as the risks and fears of these new tools.

Who is...?

Rubén Colomer Flos. He is co-founder and partner of Next Tier Ventures. He is a graduate of the Escuela Superior de Comunicación, Imagen y Sonido de Madrid, with master's degrees in Digital Marketing, CRO and Web Analytics from the DM School. He is an entrepreneur and investor in internet businesses, he has invested in more than 30 projects in the last two years.

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