In a joint effort to improve living conditions in underprivileged rural communities, the following was created Murlota Groupan initiative undertaken by women which has evolved since its inception in 2005 and which has become an example of sustainable development.
This project, born from a master's thesis entitled: “Efecto del microcrédito en la calidad de vida en comunidades rurales pobres” and the initiative took shape as “Mujeres Rurales de Lomas de Tepemecatl el Ajusco D.F.”The Murlota Group's website highlights.
In 2012, this project was consolidated with the creation of the “Comercializadora Agropecuaria MURLOTA SPR”in conjunction with the Asociación Civil “Mujeres Produciendo con Huevos”. Its mission is focused on equitably and efficiently combining human, financial and natural resources to promote research, development and innovation, in pursuit of increased productivity and economic growth. sustainable community development.
The Murlota Group aims to become the main reference for local development and territorial innovation, promoting sustainable and socially responsible companiesunder the principles of the green economy and technology for food sovereignty.
Grupo Murlota's Social Innovation model involves four main actors:
- Society: The beneficiaries are mainly vulnerable populations, including the elderly, people with disabilities, women, young people and even children in rural areas of Mexico.
- Companies: Strategic alliances are established with local private companies to support the beneficiaries of the programs.
- Government: There is collaboration with local, municipal, state and federal governments, especially through Research and Development Centers for New Poultry Businesses.
- NGOs and Academia: The linkage with Non-Governmental Organizations and educational institutions at different levels (secondary, high school and higher education) provides multidisciplinary support for research projects.
Murlota Farms is dedicated to developing sustainable microenterprise poultry production systems, without environmental impact and with high animal welfare. Its approach seeks to improve the quality of life in highly marginalized areas, strengthening food security and generating economic benefits through the sale of eggs.
The main objective is to establish family production units for backyard poultry management, thus increasing the availability of protein-rich food for rural families in marginalized areas.
High quality organic eggs
The Murlota eggs stand out for their quality and health benefits. Its organic production and the dignified treatment of the poultry guarantee a product with more protein and good cholesterol, contributing significantly to the quality of life of both producing and consuming families, in a socially responsible approach.
In addition, studies show that Murlota eggs have higher average protein values compared to other types of eggs, and their thicker shell retains freshness longer. The flavor of these eggs is associated with traditional production practices and free-range feeding of the birds.
The Murlota Group continues its commitment to the sustainable development and improving the quality of life in rural communities, demonstrating that it is possible to effectively combine business innovation with care for the environment and social welfare.
Source: Murlota Group